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Assortment
The catalogue's foundation: what works, what stays silent, what to do and how it changes over time
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What's in the catalogue and what works
Catalogue in ads
How much of the assortment actually reaches sales — and where the rest drops off
Where the budget goes
Product groups — where the budget goes
The biggest budget groups and weak ones from the tail · benchmark — account ROAS over the year: 3.3x
kuchyň a jídelna42.4%4,341 €70,884 impr · 904 clk4x
koberce a textil17%1,742 €19,782 impr · 313 clk2.9x
nábytek15.7%1,606 €19,371 impr · 276 clk0x
dekorace14%1,437 €18,302 impr · 301 clk2.9x
koupelnové doplňky6.5%669 €9,776 impr · 129 clk4.5x
móda a volný čas3%304 €5,182 impr · 66 clk2.3x
bytové textilie1.4%144 €885 impr · 23 clk0x
Working well:kuchyň a jídelna— keep, protect and grow.
Limit and repurpose:nábytek, móda a volný čas, bytové textilie— spend exists, return is low; cut budgets here and move them to what works.
These recommendations feed into the recommended campaign structure when it is built.
Dům a zahrada75.8%7,763 €114,596 impr · 1,526 clk3.5x
Nábytek18.2%1,862 €21,456 impr · 364 clk1.2x
Zdraví a krása3.8%386 €4,520 impr · 68 clk0x
Tašky a zavazadla2.1%220 €3,594 impr · 53 clk3.2x
Limit and repurpose:Zdraví a krása— spend exists, return is low; cut budgets here and move them to what works.
Give a test:Tašky a zavazadla— too little data, too early to judge.
These recommendations feed into the recommended campaign structure when it is built.
sendika21.4%2,191 €23,361 impr · 383 clk4.5x
bruone14.2%1,456 €21,000 impr · 295 clk2.3x
malora12.7%1,297 €26,531 impr · 255 clk5.2x
fineno11.8%1,210 €11,130 impr · 204 clk1.1x
verusta4.6%474 €3,434 impr · 68 clk0x
verysta3.5%358 €3,986 impr · 80 clk2.9x
belesko3.5%358 €3,741 impr · 58 clk0x
mirusta3.1%315 €3,861 impr · 47 clk4.2x
tesella3%312 €6,116 impr · 68 clk4x
senesko2.3%231 €3,733 impr · 53 clk3x
Working well:sendika, malora, verusta— keep, protect and grow.
Limit and repurpose:belesko— spend exists, return is low; cut budgets here and move them to what works.
Give a test:verysta, mirusta, senesko— too little data, too early to judge.
These recommendations feed into the recommended campaign structure when it is built.
Assortment structure over time
Demand seasonality
When what sells, how this year goes against last year — and what to do before the season
Bars — revenue by month (dark — this year, light — last year), line — ROAS. Peak months are highlighted in green; the current month isn't finished yet.
Year-over-year dynamics
What grew and what dropped versus the same season a year ago — in money or in percent
Detailed numbers · Product type
| Product type | Now | Year ago | YoY | Δ € |
|---|---|---|---|---|
| koberce a textil | 17,017 € | 0 € | — | +5,088 € |
| koupelnové doplňky | 9,953 € | 3,875 € | +156.8% | +1,817 € |
| dekorace | 13,774 € | 8,637 € | +59.5% | +1,536 € |
| móda a volný čas | 2,321 € | 3,455 € | -32.8% | −339 € |
| kuchyň a jídelna | 57,384 € | 59,042 € | -2.8% | −496 € |
| nábytek | 0 € | 6,035 € | -100% | −1,805 € |
Detailed numbers · Category
| Category | Now | Year ago | YoY | Δ € |
|---|---|---|---|---|
| Dům a zahrada | 90,611 € | 71,784 € | +26.2% | +5,630 € |
| Tašky a zavazadla | 2,321 € | 0 € | — | +694 € |
| Nábytek | 7,517 € | 7,412 € | +1.4% | +31 € |
| Zdraví a krása | 0 € | 162 € | -100% | −48 € |
| Kutilství a řemeslo | 0 € | 539 € | -100% | −161 € |
| Kancelářské potřeby | 0 € | 1,148 € | -100% | −343 € |
Detailed numbers · Brand
| Brand | Now | Year ago | YoY | Δ € |
|---|---|---|---|---|
| sendika | 32,878 € | 4,843 € | +578.9% | +8,383 € |
| malora | 22,595 € | 10,934 € | +106.7% | +3,487 € |
| malavia | 7,454 € | 0 € | — | +2,229 € |
| bruone | 11,147 € | 5,846 € | +90.7% | +1,585 € |
| mirusta | 4,430 € | 0 € | — | +1,325 € |
| fineno | 4,422 € | 0 € | — | +1,322 € |
| domio | 0 € | 5,307 € | -100% | −1,587 € |
| bruella | 0 € | 5,850 € | -100% | −1,749 € |
| domiva | 1,883 € | 8,655 € | -78.2% | −2,025 € |
| polinek | 778 € | 8,222 € | -90.5% | −2,226 € |
| senento | 456 € | 8,433 € | -94.6% | −2,386 € |
| senusta | 0 € | 14,067 € | -100% | −4,207 € |
Explorer — detailed breakdown
PlannedInteractive drill: market → category → specific product, with a trend across periods. An «expert» tool for deep analysis. Backend in development.