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Assortment

The catalogue's foundation: what works, what stays silent, what to do and how it changes over time

What's in the catalogue and what works

Catalogue in ads

How much of the assortment actually reaches sales — and where the rest drops off

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Over the last 90 days, 40 of 5,819 products are selling — ad channel revenue of 100,450 €. A narrow core is normal for a shop; below is what the rest of the catalogue does.
In the catalogue
5,819
Eligible for ads
5,602
Showing in ads
2,501
Spending budget
745 10,244 €
Bringing conversions
40 100,450 €
Paying off at target efficiency
38
shares of the catalogue: 43% showing · 0.7% selling

Where the budget goes

Product groups — where the budget goes

The biggest budget groups and weak ones from the tail · benchmark — account ROAS over the year: 3.3x

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kuchyň a jídelna
42.4%
4,341 €
70,884 impr · 904 clk
4x
Inside the group — by subtypes · share of its budget
servírování a stolování
38.7%
1,681 €4x
úklid a organizace kuchyně
27.2%
1,182 €2.2x
kuchyňské pomůcky
14.8%
643 €3.6x
přeprava potravin a nápojů
13.1%
571 €3.7x
vaření a pečení
4.8%
207 €16.5x
the rest · 2 groups
1.3%
58 €minor spend
koberce a textil
17%
1,742 €
19,782 impr · 313 clk
2.9x
Inside the group — by subtypes · share of its budget
kusové koberce
93.2%
1,624 €2.8x
koupelnové předložky
6.3%
111 €4.5x
the rest · 2 groups
0.4%
8 €minor spend
nábytek
15.7%
1,606 €
19,371 impr · 276 clk
0x
Inside the group — by subtypes · share of its budget
zahradní nábytek
17.2%
277 €0x
police
16.5%
264 €0x
židle
16%
258 €0x
stoly a stolky
15.9%
256 €0x
lavice
10.4%
167 €0x
věšáky a háčky
9.3%
149 €0x
the rest · 4 groups
14.7%
236 €minor spend
dekorace
14%
1,437 €
18,302 impr · 301 clk
2.9x
Inside the group — by subtypes · share of its budget
organizéry, boxy a koše
38.1%
548 €4.1x
šperkovnice
26.1%
375 €0x
zrcadla
20.2%
290 €4.6x
vázy a květináče
9.2%
132 €2.4x
svícny, lucerny a svíčky
3.2%
46 €0x
fotorámečky
2%
28 €8.3x
the rest · 2 groups
1.3%
18 €minor spend
koupelnové doplňky
6.5%
669 €
9,776 impr · 129 clk
4.5x
Inside the group — by subtypes · share of its budget
no type
39.3%
263 €0x
koše na prádlo
23.3%
156 €19.1x
stojany a držáky
15.6%
104 €0x
wc kartáče
6.6%
44 €0x
dávkovače mýdla a krému
6.6%
44 €0x
koupelnové stěrky
4.1%
27 €0x
the rest · 4 groups
4.5%
30 €minor spend
móda a volný čas
3%
304 €
5,182 impr · 66 clk
2.3x
Inside the group — by subtypes · share of its budget
batohy a tašky
89.9%
274 €2.6x
kancelář a pracovna
10.1%
31 €0x
bytové textilie
1.4%
144 €
885 impr · 23 clk
0x
Inside the group — by subtypes · share of its budget
žehlení
100%
144 €0x
the remaining 1 groups
0%
0 €below threshold
How to read this

Working well:kuchyň a jídelna— keep, protect and grow.

Limit and repurpose:nábytek, móda a volný čas, bytové textilie— spend exists, return is low; cut budgets here and move them to what works.

These recommendations feed into the recommended campaign structure when it is built.

Assortment structure over time

Demand seasonality

When what sells, how this year goes against last year — and what to do before the season

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Your season
No stable season visible: last year doesn't repeat. ⚠️ no pattern visible — last year doesn't repeat
What to do now recommendations — in development
Slice

Bars — revenue by month (dark — this year, light — last year), line — ROAS. Peak months are highlighted in green; the current month isn't finished yet.

Year-over-year dynamics

What grew and what dropped versus the same season a year ago — in money or in percent

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Detailed numbers · Product type
Product type Now Year ago YoY Δ €
koberce a textil 17,017 € 0 € +5,088 €
koupelnové doplňky 9,953 € 3,875 € +156.8% +1,817 €
dekorace 13,774 € 8,637 € +59.5% +1,536 €
móda a volný čas 2,321 € 3,455 € -32.8% −339 €
kuchyň a jídelna 57,384 € 59,042 € -2.8% −496 €
nábytek 0 € 6,035 € -100% −1,805 €

Explorer — detailed breakdown

Planned

Interactive drill: market → category → specific product, with a trend across periods. An «expert» tool for deep analysis. Backend in development.