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Campaign structure

26 of 32 · 1 product · 2 Search

About this section

Here you see the account's ad campaigns and how the catalog is distributed across them. The algorithm compares your current structure against the benchmark for your conversion volume: is there a separate core for steady sellers, a test campaign for newcomers, and a restriction for products that spend with no result. If the structure falls short, it shows the next step: which campaigns to create, which products to move where, and with what goals. We can also do this for you — and keep maintaining the structure automatically.

26 / 32
On track the «Structure» pillar score on the dashboard

The lower the score, the more urgent. Each parameter below shows what to improve and how many points it returns.

Conversion feeding
6/12
0 of 1 campaigns reach the norm of 30 conv/mo
Campaigns are fed or ramping up
details
fed: 0norm: 30ideal: 50ramping: 0in_scope: 1starving: 0watchlist: 0
The Google algorithm needs ~30 conversions per month per campaign (ideally 50) to learn. We measure the pace honestly — over the campaign's current run, not the calendar.
Campaign composition
10/10
overlaps 0% of spend · floor-100 at 100% of spend · reachability ≈100%
Composition is fine
details
s_floor: 1s_reach: 1eligible: 4013s_cannib: 1reachable: 4013cannib_items: 0cannib_spend_30d: 0reach_conservative: true
Narrow campaigns are noisy, overlapping ones compete with each other, and part of the catalogue may be unreachable for ads because of how targeting is sliced.
Settings consistency
10/10
All campaigns are configured correctly and can reach their goal
Settings are consistent
details
checks_failed: {"roas_bid_on_default":0}
Strategy and campaign goal must match the data: ROAS optimisation without value tracking, or an unrealistic target ROAS, chokes impressions.

Maturity ladder

where the account is now and what it means for structure
0 · no trust
passed
1 · few conversions
you are here
2 · time to expand
from 30 conv/mo
3 · scale
from 170 conv/mo
why rung 1
≈15 conv/mo from product campaigns

≈15 conversions per month. Google learns confidently from 30 — that's enough for 1 campaign.

safe to do now
one campaign, two at most: "Maximize conversions" or "Maximize conversion value"
gather most products into one main campaign, excluding obvious budget wasters
if you already have many campaigns — merge them so Google gets more conversions
80-90% of the budget on the main campaign
not yet
split into more than 2 campaigns — there won't be enough conversions for each
inflate the target ROAS or lower the target CPA before you reach the goal
Bring one strong campaign to 30-50 conversions per month — that's Google's learning threshold — then you can split. See what to exclude ↗

Lose conversions (sales events or dropped products) — and the rung goes down. Check the assortment first, then the structure.

32% of the catalog currently gets no impressions — a growth lever: put more products into testing (details in Products) ↗ Products

Once the account reaches 30 conversions/mo, GetProfit builds a recommended campaign structure for your catalog — core and tail with separate tROAS.

Learn more — what the structure will look like

GetProfit's algorithm labels every product by its 12-month performance (labels on the «Products» tab) and splits products across campaigns, each with its own goal:

WST

Core — bestsellers and profitable tail

steady sellers: protect impression share, higher tROAS

N

Test — newcomers

products with no history get their first impressions on a separate small budget

MLZD

Limit — budget drain

unprofitable and dormant products are cut off: they no longer receive budget

Budget flows to the winners and each group learns on its own goal — so Google's algorithm stops optimizing «on average».

Product campaigns (1) Performance Max and Shopping — the main object of evaluation

PMAX — whole catalogue PMax run 260d Working
Spend/mo 11,606 Kč 100% of block Conv/mo → 30 15 ROAS 2.9 Products 2,719 alive 14d: 1,253
strategy: Maximize conversion value · target ROAS 330% · budget 435 Kč/mo · goal: purchases · conversion trust 100% ↗ Conversion check
No issues found — the campaign is fine.
Excluded by you: 0 products

See a money-burning product? Exclude it on the Products page — we'll account for it here and when restructuring campaigns. manage →

mockup · storage in development