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Analytics — data trust

Conversion reliability check · 90d · depth: full

About this section

This section checks the conversion data — what Google learns from. The algorithm looks at which goal is set as primary, whether it passes the real order value, whether there are duplicate or anomalous conversions, and which goals each campaign learns on. If the data is off, ads optimize toward the wrong numbers — and the Google Ads interface won't show it. The algorithm finds such problems and recommends what to fix in your conversion setup.

Conversion trust · weighted by spend
100% value is real

The main event is set to a purchase with real value — we trust revenue and ROAS.

3 campaigns in the calculation
Main event
Valid goal
Learning on a valid goal — a purchase or a lead/call.
Conversion value
Real
Real dynamic value is passed — revenue and ROAS can be trusted.
Data depth
full
24 months of history · enough for assessment
Goals in use
1 / 22
active primary goals · 13 legacy archived

Campaigns by type

Product and search — separately. The issue is shown inside the campaign where it is real.

FREE
Product campaigns (PMax + Shopping) · 1 · 98% of spend
PMAX — whole catalogue 98%
100 value is real
Search · 2 · 2% of spend
Search — carpets 1%
100 value is real
Brand Domio 1%
100 value is real
Account's main goal

Objednávka

PURCHASE PRIMARY set up correctly
FREE

Google's algorithm learns on this action and optimizes bids/budgets. If real transaction value is passed into it — ROAS is reliable.

Conversions
53
over 90 days
Value
114,371
avg 2,158 · over 90 days
Campaigns
3
top: PMAX — whole catalogue
Type
WEBPAGE

What fires in each campaign (3) · action details

The conversion set per campaign — what the algorithm learns on. Per-campaign trust score is in the block above.

PMAX — whole catalogue Clean
PERFORMANCE_MAX · tROAS 3.3
100,450
1 actions
PURCHASE · Objednávka · 45
Brand Domio Clean
SEARCH
9,923
1 actions
PURCHASE · Objednávka · 5
Search — carpets Clean
SEARCH
3,999
1 actions
PURCHASE · Objednávka · 3

Other actions (21) — not part of optimization

Secondary (0) · Primary with no conversions (21) — for reference, the model doesn't learn on them.

Primary with no conversions (21)

Marked Primary but didn't fire in the period. Harmless, but better to remove Primary.

ENGAGEMENT >3 pages (Все данные по веб-сайту) DEFAULT AddToCart (Все данные по веб-сайту) DOWNLOAD Android installs (all other apps) CONTACT Clicks to call CONTACT Contact us (Все данные по веб-сайту) DEFAULT Create account (Все данные по веб-сайту) DEFAULT Doprava a platba (Все данные по веб-сайту) DEFAULT Jak nakupovat (Все данные по веб-сайту) PAGE_VIEW Krok 1 (Все данные по веб-сайту) DEFAULT Krok 2 (Все данные по веб-сайту) PAGE_VIEW Local actions - Website visits ENGAGEMENT Místní akce – Další interakce GET_DIRECTIONS Místní akce – Trasa PURCHASE Shoptet GTAG DEFAULT SmartSupp Offline message sent (Все данные по веб-сайту) DEFAULT SmartSupp Visitor Started Conversation (Все данные по веб-сайту) DEFAULT Video Start (Все данные по веб-сайту) PHONE_CALL_LEAD Volání z reklam ENGAGEMENT YouTube channel subscriptions YOUTUBE_FOLLOW_ON_VIEWS YouTube follow-on views DEFAULT Умная цель (Все данные по веб-сайту)