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Products

5,819 SKU · 1,484 active · 25.5% coverage · 90d

90d
12.7 / 32
Requires attention

The lower the score, the more urgent. Each parameter below shows what to improve and how much it returns.

Budget efficiency
2/8
Reallocate budget away from products with no conversions and low returns → +6 points · frees up 13,308 € per year
details
Catalog utilization
2/8
4,335 available products get no ad impressions
Plug silent products into the structure — we'll start serving and evaluating them → +6 points (revenue — depends on how they perform)
details
Missing products
2.1/6
38 products were selling efficiently — they are out of ads now — missing out ≈6,764 € per month
Bring back profitable products that dropped out of serving → +3.9 points
details
Feed quality
6.6/10
400 without brand 1,500 disapproved
Fix the feed listings — fill in the brand and clear the disapprovals → +0.6 points
details

Product ads — key metrics

This section analyses the product part of the account (Shopping/PMax). Whole-store metrics live on the Dashboard.

Spend
10,085 €
+1.3% vs prev. 90d
Revenue
19,137 €
+0% vs prev. 90d
ROAS
1.9x
-1.3% vs prev. 90d
Conversions
91
+0% vs prev. 90d

Product ads (Shopping/PMax), 2026-01-01 → 2026-04-01. AOV ≈ 210 € · CTR 1.4% · 10 product campaigns.

Whole store (all channels): 10,397 € spend · 19,729 € revenue · ROAS 1.9x; product ads — 97.6% of account spend. The product part performs on par with the store (1.9x vs 1.9x).

Where the budget goes

Spend split by category efficiency (C1, 365-day window · basis: category (L1))

1 products are worth excluding right now — the list is in the «Burning budget» zone below.

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40% of the budget goes to products that barely sell

How spend by zone changed
Performing convert and pay off · 116 SKU · 8,650 €
Sort:
Product Spend Clicks Conv Revenue ROAS
Prkénko korkový CZ
1352
 169 € 35 1.2 1,243 € 7.3x
Sendika, Lavice porcelánový 0,5 l | hořčicová CZ
1264
 109 € 14 0.3 410 € 3.8x
Botník dvoudílný 1 l | antracit CZ
1998
 106 € 34 1.7 735 € 6.9x
Fineno, Polštář sada 2 ks | růžová CZ
180
 65 € 18 0.3 347 € 5.3x
Showing 4 of 116 SKU in the zone (50 in the list). Row figures — for the period (90d); composition and recommendations — over 365d.
Learning too little data — too early to judge · 1,729 SKU · 11,312 €
Sort:
Product Spend Clicks Conv Revenue ROAS
Karafa vintage | písková CZ
1999
 17 € 4 0.1 43 € 2.4x
Domavia, Váza juta | černá CZ
415
 17 € 18 0.1 23 € 1.4x
Stojan porcelánový M | béžová CZ
2045
 17 € 5 0 3 € 0.2x
Malora, Stojan plstěný | krémová CZ
2027
 12 € 3 0 0 € 0x
Showing 4 of 1,729 SKU in the zone (50 in the list). Row figures — for the period (90d); composition and recommendations — over 365d.

13,308 € isn't working at full strength

6,144 € sell, but pay back worse than other products in their category 7,164 € — spend without a single sale
210 products · 365-day window
Sell, but pay back worse than other products in the same category 140 products 6,144 € → 13,452 € revenue · 2.2x

There is demand and sales, but they pay back worse than other products in their categories. We don't switch them off — we revisit the economics to raise the average order value and reach the efficiency level. If there is still no result — better to exclude them from ads.

What to look into
Product margins Room to raise the price The feed card: photo, title, description Upsells and related items — what is bought together, bundles
Show products
Sort:
Product Spend Conv Revenue ROAS
Polštář klasický | modrá
1974
 35 € 0.2 95 € 2.7x
Belesko, Dóza akátový 20 cm | bílá
437
 31 € 0.1 27 € 0.9x
Malora, Šálek skládací L | šedá
1987
 25 € 0.1 38 € 1.5x
Bruella, Stojan keramický | bílá
1066
 18 € 0.2 22 € 1.2x
Showing 4 of 140 SKU in the zone (50 in the list) · row figures for the period; composition — over 365d.
Spending budget with no sales 70 products 7,164 € → 317 € revenue

These products got enough budget and clicks but brought no sales. Revisit their place in ads — most likely, limit them.

What to do
Limit or exclude from ads (2) Revisit the card: description, title, price
Show products
Show:
Sort:
Product Spend Clicks Conv Recommendation
Sendika, Věšák korkový 30 cm | terakota
1152
 76 € 39 0 exclude
over 365d: 153 cl · 0 conv
Belesko, Lampa lněný S | krémová
445
 51 € 5 0 watch
over 365d: 21 cl · 0 conv
Máselnička bambusový | bílá
1607
 44 € 9 0 watch
over 365d: 35 cl · 0 conv
Fineno, Karafa mramorový 0,5 l | terakota
574
 43 € 4 0 watch
over 365d: 15 cl · 0 conv
Showing 4 of 70 SKU in the zone (50 in the list) · row figures for the period; composition — over 365d.

Top missing — used to bring money, now absent from ads

Paid off over the year but vanished from the feed or stock. «Return/mo» — roughly how much you lose per month while the product is off.

FREE
Product Reason Earned ROAS Days out Return/mo
Prkénko korkový
1352
 removed from feed 8,552 € 7.4x 41 703 €
Sendika, Lavice porcelánový 0,5 l | hořčicová
1264
 removed from feed 2,823 € 3.8x 41 232 €
Bruone, Lavice kovový 20 cm | terakota
1468
 not advertised 1,709 € 18.9x 260 140 €
Mirusta, Rámeček akátový | černá
284
 removed from feed 1,325 € 28.1x 42 109 €
malora, Hrnek s uchem Search — carpets | Snoozy Ospalý bílý
2013
 not advertised 912 € 14.2x 175 75 €
Domavia, Hodiny rustikální | růžová
261
 removed from feed 808 € 9.2x 116 66 €
malora, Hrnek s uchem Joking - Movie Edition Search — carpets | Vtipný
2011
 not advertised 705 € 8.7x 81 58 €
Váza bambusový S | bílá
1776
 removed from feed 694 € 22.2x 15 57 €
Senento, Hrnek vintage 35 cm | bordó
241
 removed from feed 659 € 33.1x 235 54 €
Bruella, Solnička mramorový | černá
1030
 removed from feed 440 € 1.8x 259 36 €
Total 38 products 82,553 € 7.4x 6,785 €
Showing 10 of 20 on the page (top by return/mo). In total 38 — the «Download CSV» button returns the full list. Only those that used to pay off. Context: 1,806 SKU outside eligibility · 1,348 left the feed.

Product segmentation by performance — 8 groups

5,819 of 5,819 catalogue products are labelled by the GetProfit algorithm based on 12-month performance. By these labels, products are managed in ad campaigns: we scale the profitable (W/S/T), test newcomers (N), limit the loss-making (L), exclude those to remove (D).

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How do we determine this?

GetProfit evaluates each product's performance over the last 12 months — by conversions and ROAS relative to the account's goal — and assigns one of eight groups:

  • Bestsellers (Winners) — Sell consistently (≥6 months out of 12) and hold the target ROAS.
  • Strong (Strong) — Sell well and hold ROAS, but without a long sales history yet.
  • Long tail (Long-tail) — Sell little, but at target ROAS — the profitable long tail of the catalogue.
  • Marginal (Marginal) — Sell, but ROAS is slightly below target (60–100% of the goal) — borderline.
  • Newcomers (Newcomers) — Products without ad history (incl. not yet advertised) — no data yet.
  • Loss-making (Losers) — Sell, but ROAS is far below the threshold — they spend more than they bring.
  • Dormant (Zombies) — Spend budget without conversions — and haven't yet reached «to remove».
  • To remove (Dead) — Spent a noticeable budget without a single conversion — we recommend excluding from ads.

Label source: wplnzd_v5. This data feeds the store performance evaluation and is used to automatically build the ad campaign structure.

W 8
Bestsellers
Winners
Consistently drive sales
Protect impression share, scale the budget
Download CSV
S 9
Strong
Strong
Profitable, but without a long history
Scale; check stability in a couple of months
Download CSV
T 85
Long tail
Long-tail
Few sales, but profitable
Keep in rotation — the tail brings profit in small portions
Download CSV
M 5
Marginal
Marginal
Almost break even
Adjust price/bids or limit — on the edge of profitability
Download CSV
N 2,185
Newcomers
Newcomers
No history or not yet advertised
Give them first impressions — add to a test campaign
Download CSV
L 210
Loss-making
Losers
Sell, but at a loss
Limit the budget or restructure
Download CSV
Z 3,315
Dormant
Zombies
Spend, but don't sell
Investigate: price, niche, category — why there are no conversions
Download CSV
D 2
To remove
Dead
Burned budget with no sales
Exclude from ads — candidates for removal
Download CSV

Budget distribution by group

over 90 days · 34,130 € of product spend
T · 13%
N · 10%
Z · 56%
no label · 15%
Bestsellers 165 € · 1.6%
Strong 430 € · 4.2%
Long tail 1,304 € · 12.7%
Marginal 34 € · 0.3%
Newcomers 993 € · 9.7%
Loss-making 28 € · 0.3%
Dormant 5,757 € · 56.2%
To remove 31 € · 0.3%
no label 1,503 € · 14.7%

Portfolio dynamics (12 mo)

% of budget by group · labels are current, applied to history
Aug 25
Sept 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
Jun 26
Jul 26