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Feed analysis
6,022 products · feed quality 9.4 of 10
Connect your Google Ads
GetProfit analyzes your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and conversion setup, and scores the account with recommendations.
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This section checks the product feed — how Google sees the products you sell. The algorithm finds issues that cost products impressions: missing barcodes, problematic photos, short descriptions, incomplete categories, or other reasons and Google disapprovals. It also compares your prices against the market and shows competitors by products and niches. Every issue comes with a list of recommendations.
How Google sees the products in your shop 🟢 verified · Merchant Center API
6,022 SKUs in the feed · scan 16/07/2026
Some products are losing impressions and clicks due to data gaps
Because of missing data, Google can't fully show these products to shoppers — the store is losing impressions and clicks.
key attribute fill rate
Where to start
- 1
Add barcodes (EAN) — 1,173 products +40% impressions partly GetProfit
1,173 products without a barcode. breakdown and list ↓
Some products simply have no barcode (bundles, hand-made, sourcing without EAN) — we'll mark “no barcode” (identifier_exists) so Google doesn't penalise you.
- 2
Add photos — 199 products Critical on the store side
199 products without a photo. breakdown and list ↓
- 3
Improve descriptions — 592 products +15-30% conversions GetProfit can fix this
592 products with a short description. breakdown and list ↓
We'll generate descriptions with our AI model — with keywords and attributes.
GetProfit fixes part of it, part is done on the store side — and we help you with it.
* estimate based on market averages · The feed score is part of the overall shop score (weight 10) — on the Dashboard.
What we checked 🟢 verified · Merchant Center API
9 feed checks · scan 16/07/2026 · 4 need attention, 5 are fine
| What we checked | Now | Action | ||||
|---|---|---|---|---|---|---|
| ▶ GTIN (barcode) 80.5% filled | 1,173 | CSV (1,173) | ||||
| What to do The product has an EAN Collect EANs — from the packaging or request them from your supplier — add them to the feed (the “gtin” column), then update the feed. There is no barcode at all Bundles, hand-made, sourcing without EAN — set identifier_exists=no so Google doesn't penalise you. We can't collect EANs for you. Actions Download list (1,173) in development | ||||||
| ▶ Description 90.2% filled | 592 | CSV (592) | ||||
| What to do We'll generate descriptions with our AI model — with keywords and attributes. Actions Download list (592) in development | ||||||
| ▶ Photo 96.7% filled on the store side | 199 | CSV (199) | ||||
| What to do Photograph the product or get a photo from your supplier, add the image link to the feed (image_link) and update the feed. Actions | ||||||
| ▶ Price 97.5% filled on the store side | 153 | CSV (153) | ||||
| What to do Set the product price in the feed (the price attribute) and update the feed. Actions | ||||||
| ▶ Google notes 8 types | 1,002 | |||||
| Item-level Merchant Center notes — they don't block serving, but affect quality: Item missing required attribute (price) 363 Landing page error (link) 171 Missing related attribute (availability_date) 66 Legal restrictions policy violation 11 Sexual interests policy violation 4 Restricted nfs policy violation 4 Photo quality — low resolution / too small 1 | ||||||
| ▶ Fine — 5 checks | ||||||
| 🟢 Brand · 🟢 Title · 🟢 Condition · 🟢 Availability · 🟢 categories (up to level 2) | ||||||
* “Was” — the previous scan 15/07/2026. History builds up automatically with every update.
Traffic channels and sources 🟢 verified · Merchant Center API
Where your products show up and where the clicks come from
| Source | Impressions | Clicks | CTR | Impression share |
|---|---|---|---|---|
| Shopping (paid ads) | 24,391 | 465 | 1.9% | 77.6% |
| Free listings | 7,054 | 87 | 1.2% | 22.4% |
† Google under-reports free listing impressions — we honestly don't compute CTR for such rows.
Pricing policy 🟡 with context · Google benchmark
2,794 products with a market benchmark · scan 16/07/2026
By category
| Category | Products | Deviation from market | Status |
|---|---|---|---|
| Home & Garden | 2,387 | +9.2% | |
| Furniture | 261 | +14.2% | |
| Health & Beauty | 73 | +5.3% | |
| Luggage & Bags | 55 | +9% | |
| Hardware | 6 | +1.9% | |
| Office Supplies | 5 | +13.7% | |
| Animals & Pet Supplies | 4 | +9.5% | |
| Apparel & Accessories | 3 | +6.7% |
Benchmark = the average competitor price in the same category (Google), weighted by clicks. Accuracy is higher with barcodes (GTIN) filled in.
Top products priced above market 🟡 with context · Google benchmark
Products priced above the market benchmark · showing top 10 by difference
| Product | Your price | Market | Difference | Google suggests | Action |
|---|---|---|---|---|---|
| Botník keramický M | antracit | 404.55 CZK | 154.82 CZK | +161.3% | — | Check manually |
| Tácek terrazzo L | hořčicová | 2,124.25 CZK | 892.45 CZK | +138% | — | Check manually |
| Talíř klasický | modrá | 3,852.65 CZK | 1,812.34 CZK | +112.6% | 3,158.1 CZK+227.7% clicks (forecast) | Check manually |
| Organizér skládací | 2,101.05 CZK | 992.63 CZK | +111.7% | — | Check manually |
| Věšák terrazzo 50×70 | černá | 572.75 CZK | 283.79 CZK | +101.8% | — | Check manually |
| Talíř měděný | růžová | 806.2 CZK | 399.85 CZK | +101.6% | — | Check manually |
| Osuška lněný | antracit | 1,448.55 CZK | 734.51 CZK | +97.2% | — | Check manually |
| Držák mramorový | 1,435.5 CZK | 730.39 CZK | +96.5% | 1,305 CZK+78.4% clicks (forecast) | Check manually |
| Zrcadlo bambusový 20 cm | šedá | 404.55 CZK | 212.76 CZK | +90.1% | — | Check manually |
| Stojan mosazný 0,5 l | 1,448.55 CZK | 785.17 CZK | +84.5% | — | Check manually |
Check manually first: Google's benchmark may be comparing against a different variant/size of the product. If the price really is too high, lower it gradually — by ~5% once every 2–3 weeks, not all at once.
Competitors in your niche 🟢 verified · Merchant Center API
32 domains compete with you in Google Shopping · category level · CZ
Visibility — how often a domain shows in your niche relative to you (you = ×1). Google, category level. Showing top 5 of 32 + you. This is a slice of Shopping results on the same queries and categories as your products — not a “shop rating”. ↑N% — the share of shared queries where the domain shows above you (position, not volume).
Download all competitors (33)About the data — where the numbers come from and their limits
Attributes and statuses — Merchant API (product_view + product list): fill rates, disapprovals and Google notes as of the last pull.
Quality score — the average fill rate of 9 key feed attributes.
Prices vs market — Google's benchmark: the average competitor price in the same category, weighted by clicks. For individual products it may compare against a different size/configuration — verify the top list manually.
Channels and sources — the Merchant Center performance report; 7/14/30-day periods, the trend is computed 30-vs-30. Some free listings don't report impressions — we honestly don't compute CTR for them (“—†”).
Competitors — Merchant Center Competitive Visibility: domains Google shows on the same queries and categories as your products.