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Analytics — data trust

Conversion reliability check · 90d · depth: full

Red zone

Conversions are broken — Google is learning from wrong data

A duplicate goal counts sales twice — +8% phantom orders
6 anomalous conversions — amounts tens of times higher than real orders
Data trust — 55%: the algorithm learns on unreliable numbers

Every bid the algorithm makes leans on these numbers. Until tracking is fixed, budget is allocated by phantom sales.

Sales are counted twice; anomalous amounts train the algorithm on noise

Conversion trust · weighted by spend
55% mixed value

Some conversions have real value, some don't. We hide ROAS for the "dirty" segments.

Trust is 55%, not higher, lowered by: anomalous conversions (6) · default value in some campaigns (100% of spend) — details below.

10 campaigns in the calculation
Main event
Valid goal
Learning on a valid goal — a purchase or a lead/call.
Conversion value
Mixed
Some conversions have real value, some — default. Revenue is slightly distorted.
Data depth
full
24 months of history · enough for assessment
Goals in use
3 / 22
active primary goals · 13 legacy archived

Campaigns by type

Product and search — separately. The issue is shown inside the campaign where it is real.

FREE
Product campaigns (PMax + Shopping) · 10 · 98% of spend has issues
PMAX — whole catalogue 12%
43 default value → CPA
PMAX — carpets 9%
59 mixed value
PMAX — kitchen & dining 8%
53 mixed value
PMAX — decor 13%
37 default value → CPA
PMAX — furniture 6%
51 mixed value
PMAX — new product test 13%
61 mixed value
Shopping — old products 7%
43 default value → CPA
PMAX — clearance 12%
52 mixed value
PMAX — gifts 7%
63 mixed value
Shopping — backup 14%
69 mixed value
Search · 2 · 2% of spend
Search — carpets 1%
100 value is real
Brand Domio 1%
100 value is real
Account's main goal

Objednávka

PURCHASE PRIMARY set up correctly
FREE

Google's algorithm learns on this action and optimizes bids/budgets. If real transaction value is passed into it — ROAS is reliable.

Conversions
94
over 90 days
Value
19,458
avg 207 · over 90 days
Campaigns
10
top: PMAX — carpets
Type
WEBPAGE

Anomalous conversions — review (6)

Amounts are multiples of the average order value. Value is real overall, but these specific conversions stand out.

FREE
2,134 · 15.8× the average order
2026-03-16 · PMAX — whole catalogue · item 1200
1,757 · 9.3× the average order
2026-03-12 · PMAX — carpets · item 1237
1,426 · 6.1× the average order
2026-03-04 · PMAX — new product test · item 1385
1,653 · 11.4× the average order
2026-02-28 · PMAX — furniture · item 1348
1,303 · 14.3× the average order
2026-02-10 · PMAX — kitchen & dining · item 1274
Confirm they are real, or exclude them as unreliable. To stop counting them — set up retraction (conversion retraction). If retraction isn't possible now — set it up for the future so fake amounts don't train Google.

What fires in each campaign (10) · action details

The conversion set per campaign — what the algorithm learns on. Per-campaign trust score is in the block above.
PMAX — whole catalogue Mixed
PERFORMANCE_MAX
1,553
2 actions
PURCHASE · Objednávka · 7.5 DEFAULT · Všechny konverze (výchozí hodn… · 3
PMAX — carpets Clean
PERFORMANCE_MAX
3,105
1 actions
PURCHASE · Objednávka · 15
PMAX — kitchen & dining Clean
PERFORMANCE_MAX
3,105
1 actions
PURCHASE · Objednávka · 15
PMAX — decor Mixed
PERFORMANCE_MAX
2,484
2 actions
PURCHASE · Objednávka · 12 DEFAULT · Všechny konverze (výchozí hodn… · 4.8
PMAX — furniture Clean
PERFORMANCE_MAX
1,553
1 actions
PURCHASE · Objednávka · 7.5
PMAX — new product test Duplicate PURCHASE
PERFORMANCE_MAX
1,553
2 actions
PURCHASE · Objednávka · 7.5 PURCHASE · Objednávka — GA4 (duplicate) · 0.6
Shopping — old products Mixed
SHOPPING
2,484
3 actions
PURCHASE · Objednávka · 12 PURCHASE · Objednávka — GA4 (duplicate) · 1 DEFAULT · Všechny konverze (výchozí hodn… · 4.8
PMAX — clearance Duplicate PURCHASE
PERFORMANCE_MAX
311
2 actions
PURCHASE · Objednávka · 1.5 PURCHASE · Objednávka — GA4 (duplicate) · 0.1
PMAX — gifts Clean
PERFORMANCE_MAX
932
1 actions
PURCHASE · Objednávka · 4.5
Shopping — backup Clean
SHOPPING
1,553
1 actions
PURCHASE · Objednávka · 7.5

Other actions (22) — not part of optimization

Secondary (1) · Primary with no conversions (21) — for reference, the model doesn't learn on them.

Secondary in use (1)

Counted in "All conv." — for reporting, not for optimization. Calls with real value — your business decision.

PURCHASE Objednávka — GA4 (duplicate)
7.5 conv · 19,458
Primary with no conversions (21)

Marked Primary but didn't fire in the period. Harmless, but better to remove Primary.

ENGAGEMENT >3 pages (Все данные по веб-сайту) DEFAULT AddToCart (Все данные по веб-сайту) DOWNLOAD Android installs (all other apps) CONTACT Clicks to call CONTACT Contact us (Все данные по веб-сайту) DEFAULT Create account (Все данные по веб-сайту) DEFAULT Doprava a platba (Все данные по веб-сайту) DEFAULT Jak nakupovat (Все данные по веб-сайту) PAGE_VIEW Krok 1 (Все данные по веб-сайту) DEFAULT Krok 2 (Все данные по веб-сайту) PAGE_VIEW Local actions - Website visits ENGAGEMENT Místní akce – Další interakce GET_DIRECTIONS Místní akce – Trasa PURCHASE Shoptet GTAG DEFAULT SmartSupp Offline message sent (Все данные по веб-сайту) DEFAULT SmartSupp Visitor Started Conversation (Все данные по веб-сайту) DEFAULT Video Start (Все данные по веб-сайту) PHONE_CALL_LEAD Volání z reklam ENGAGEMENT YouTube channel subscriptions YOUTUBE_FOLLOW_ON_VIEWS YouTube follow-on views DEFAULT Умная цель (Все данные по веб-сайту)