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demo-home · overall store score

90d
About this section

The portal's main page: key account information and the top recommendations — what to do first and what effect it will have. It also shows the dynamics of spend, revenue and efficiency, and the store score out of 100 against the benchmark.

B 84/100
Good condition

16 points short of the benchmark

We compare against a benchmark account (100 points) — built on Google Shopping best practices: maximum impressions and sales. Weakest: Products.

Behind this gap is real money: ≈10,000 Kč of spend missing the target per year and ≈7,000 Kč/mo under-earned on products that dropped out of serving. This can be recovered — see what to do.

A GetProfit estimate based on your account data — not an official Google metric.

Conversion trust is fine — the score is reliable (full composite, no gate).

Section breakdown

Four sections add up to a score out of 100 points

4/4 pillars
Products
30 / 40
needs attention 4 →
Structure
24.5 / 30
on track
Changes
13 / 13
on track
Analytics (data)
17 / 17
on track

What to do

Quick wins — fixes for today or this week; the long game — structural work whose effect compounds.

Quick wins

3
  • Reallocate budget away from products with no conversions and low returns
    will free up ≈6 906 Kč of wasted spend per year
    +1.9 to the score Products →
  • Bring back profitable products that dropped out of serving
    38 products · ≈4 679 Kč of turnover missed per month
    +1 to the score Products →
  • Fix the feed listings — fill in the brand and clear the disapprovals
    +0.6 to the score Products →

Long game

1
  • Plug silent products into the structure — we'll start serving and evaluating them
    3,178 products with no impressions — growth potential (money depends on how the products perform)
    +4.5 to the score Products →
Effects are each in their own nature (freed spend ≠ recovered turnover ≠ points) and do not add up. Points count toward the overall score out of 100.
Don't want to do this by hand?
GetProfit will apply every change from this plan for you — automatically.
Spend
34,984 Kč
+25.4% vs previous period
Revenue
114,371 Kč
+5.2% vs previous period
ROAS
3.3x
-16.2% vs previous period
Conversions
53
+17.8% vs previous period

Dynamics over 90 days

Revenue by week and ROAS (line)

month's pace: 45% short of the goal
Fastest ways to close the gap: Reallocate budget away from products with no conversions and low returns (+1.9) · Bring back profitable products that dropped out of serving (+1)

Score dynamics

How the store's letter changed over time · scored on the 90-day canon (independent of the selected period)

12.03 · C · 61/100 61 12.03 09.04 · C · 66/100 (+5) 66 09.04 07.05 · C · 70/100 (+4) 70 07.05 28.05 · B · 77/100 (+7) 77 28.05 18.06 · B · 81/100 (+4) 81 18.06 03.07 · B · 83/100 (+2) 83 03.07 10.07 · B · 84/100 (+1) 84 10.07 14.07 · B · 84/100 · methodology updated on this day 84 14.07 15.07 · B · 84/100 (+0) 84 15.07 16.07 · B · 84/100 (+0) 84 16.07
now: B · 84
Why the score changes.
  • 12.03 61 — Starting point: account connected — a third of the catalog without GTIN, the primary goal without real value, part of the budget going to products with no sales.
  • 09.04 66 (+5) — Fixed the feed: GTIN and photos for top categories, disapproved cards returned to impressions.
  • 07.05 70 (+4) — Turned off products that spent without sales; budget moved to categories that work.
  • 28.05 77 (+7) — Rebuilt the primary goal: Objednávka now passes real value — the model learns on money (see «Changes», May 24).
  • 18.06 81 (+4) — Brought feed quality up to 9.4/10 — cards stopped losing impressions.